COURSES > POLICY & PROJECT MANAGEMENT SKILLS
Effective Briefings and Submissions
Read Once and Understood
Chaired by
Sue Calthorpe
Available Dates
Date & Time
Venue
Availability
Purchase
13 June, 2024
09:25 - 16:15
Virtual using Zoom
Spaces are Strictly Limited
17 September, 2024
09:00 - 16:00
Central London
Spaces are Strictly Limited
Overview
Succinct briefings and submissions can improve the ability to influence key decision-makers and stakeholders. However, distilling complex information in a short, well-structured document requires efficient writing.
Join expert communications trainer, Sue Calthorpe, on our Effective Briefing and Submissions course to gain confidence, skills and valuable tools to write more informative and compelling briefings.
Throughout the day, learn how to develop more effective planning structures; how to write accurate, clear and understandable text; perfect how you express different options and ask for decisions, and gain techniques to distil large volumes of information into clear and succinct summaries.
Media & Communications Specialist
Susan works with organisations and individuals to improve their written communications skills.
She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.
She works with public and private sector organisations to help with:
Effective emails
Report writing
Briefings and submissions
Persuasive and influential writing techniques
Promotional writing
Effective complaint handling
Communicating complex information for non-technical readers.
Her recent clients include Legal & General, HSBC, BRIT, the Law ...
Sue Calthorpe
Learning Outcomes
Apply classroom examples to real life documents
Understand how to read quickly and identify crucial facts
Learn where to put key facts on a page to ensure they are noticed
Acquire a range of techniques to create concise, complete and consistent documents for a busy workplace
Construct key sentences, informative paragraphs and useful documents to create the kind of impact that public sector organisations and professionals require
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified,
with signed certificates available upon request for event.
Enquire About In-House Training
To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
InHouse@moderngov.com
Agenda
09:00 - 09:30 Registration
09:30 - 10:00 Trainer's Welcome and Clarification of Learning Objectives
10:00 - 10:50 Effective Planning
Understand the importance of defining the purpose of, and audience for, your briefings and submissions
Discuss the time and space in which your briefings will be read, and learn to write documents that work
Think about sourcing, selecting, structuring and simplifying information
10:50 - 11:05 Morning Break
11:05 - 12:45 Writing Accurate, Brief, Clear and Deliverable Briefings
Understand how to identify and structure ‘must’, ‘should’ and ‘could’ know information
Create messages and lines to take
Discuss the style, tone and vocabulary you can use for maximum impact
Practical exercise: restructuring an existing piece of real-life writing to create understanding and traction with your readers
Practising feedback: how to give and receive clear feedback to ensure continuous improvement in your writing
12:45 - 13:30 Lunch
13:30 - 14:00 Deconstructing the Submission Template
Discuss the sections of a submission, what’s needed where, and why?
Evaluate options – how to produce impartial, practicable options
Influence with facts and evidence in a balanced way
14:00 - 15:30 Producing Clear Summaries
Ensure the text is engaging and informative
Learn how to produce a clear and succinct summary
Understand how to use tools to help the reader
Use rigorous editing and selection techniques to define and deliver the most important and relevant information
15:30 - 16:00 Feedback, Evaluation & Close
Become Part of the Understanding ModernGov Community