COURSES > CONFIDENCE & RESILIENCE

Creating Online Content to Engage Your Audience

Generate Innovative and Relevant Ideas

Chaired by
Alan Rutter

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Overview

Are you effectively reaching your target audience with online content that is relevant and communicates your goals and message succinctly?

Ensuring digital content is effectively created to clearly engage and inform stakeholders and service users is crucial for public sector organisations.

Attend our Creating Online Content to Engage Your Audience training course to develop simple content tricks and tips that help you to communicate your objectives with the right audience, at the right time. Discover tried-and-tested frameworks for planning and evaluating your content, as well as up-to-date guidance on accessibility.

Join online content expert, Alan Rutter, to gain jargon-free practical advice on creating captivating content that speaks to your audience based on your objectives. 

Leave the day with a content creation toolkit to improve your content producing processes and reach new audiences. Take away a guide to the latest trends and gain the skills to create varied, engaging content that matters to your audience.


Data and Content Specialist

Alan Rutter is a digital consultant, writer and trainer.

He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.

Until November 2014 he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses.

He has worked on data projects for clients including the Financial Conduct Authority, the NHS, Riskified, LEGO, Novartis…


Alan Rutter

Learning Outcomes

  • Examine best practice in content creation to improve your working process

  • Examine best practice in content creation to improve your working process

  • Ensure your content is relevant to reach your audience

  • Learn how to create visuals that support your message effectively

  • Understand different types of content depending on your communication objectives

  • Gain a valuable, budget-friendly toolkit to create a variety of content



All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified,
with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
InHouse@moderngov.com

Agenda

09:00 - 09:30 Registration

09:30 - 10:00 Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:45 Review Different Types of Digital Content in the Public Sector

  • Examine different types of content used within the public sector

  • Review best and bad practice examples of how content has been used

  • Understand the latest trends in social media and content technology

10:45 - 11:30 Preparing and Planning Content for Your Audience

  • Determine what content is applicable for your audience

  • Better understand how your audience absorbs content

  • Optimise your topic and content relevance to maintain ready-to-go research

  • Understand how SEO and social media algorithms impact promoting your content

  • Gain tips on what makes an effective content creation strategy


11:30 - 11:45 Morning Break

11:45 - 12:45 Workshop: The Content Creation Toolkit

  • Learn about different types of content: written, visual, video, audio and more

  • Find out more about sources for free content templates and visual assets

  • Know how to customise your templates and set guidelines for multiple users

  • Toolkit: Learn about budget-friendly resources and tools to create content

12:45 - 13:30 Lunch

13:30 - 13:45 Reflective Session

13:45 - 14:45 Workshop: Design and accessibility

  • Understand how visuals can support your message across social media and other channels

  • Learn to generate attractive and functional colour palettes

  • Know how to use hierarchy to lead your audience through the content

  • Understand how to use metadata and other methods to ensure your content is accessible

14:45 - 15:00 Afternoon Break

15:00 - 16:00 Workshop: Create Successful Video Content

  • Determine when creating video content is the right decision

  • Explore different video formats depending on your purpose: topic tutorial, process guides, case study and video roundtable

  • Storyboarding and scripting a successful video

  • Assess your requirements for AV equipment and editing software

16:00 - 16:15 Feedback, Evaluation and Close

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