COURSES > POLICY & PROJECT MANAGEMENT SKILLS

Producing a Good Business Case

Write to Persuade and Influence

This course is available for teams and organisations.

We’ll tailor it to your goals and deliver it online, at your offices, or wherever works best.

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Run this Course In-House

Overview

Producing a good business case can help influence decision-makers, drive organisational performance and gain funds for projects. However, writing convincing business cases can be a complex and time-consuming task for any busy public sector professional.

This highly practical and interactive Producing a Good Business Case course examines the various stages of writing a business case and the requirements of each of the sections, from the executive summary to options appraisal.

Run this course for your team In-House and learn how to translate policy and project documents for technical and non-technical readers; gain more effective planning techniques; develop your persuasive writing to help influence your reader, and work through real-life public sector examples of business cases.

Through a series of tutor-led sessions and interactive exercises, leave the day confident in your abilities to make a case for change and generate tangible results in your role.

Learning Outcomes

  • Understand the crucial elements which make a good business case

  • Acquire a practical framework for a comprehensive, persuasive business case

  • Work through the components of a great business case

  • Examine real-life examples to understand the benefits and risks of business cases

  • Learn how to present your case persuasively



All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified,
with signed certificates available upon request for event.


Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
InHouse@moderngov.com



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Agenda

09:45 - 10:00 Trainer's Welcome and Clarification of Learning Objectives

10:00 - 10:45 Planning a Business Case

In this interactive session delegates will learn how business cases are read.

  • Sorting your material: looking at information, analysis and recommendations

  • Defining what data to use in a business case

  • Importance of lateral thinking

  • How do people make decisions?

  • Writing great objectives

10:45 - 11:00 Morning Break

11:00 - 12:00 Making the Case for Change

  • Learn how to establish your case for change and suggest the best way forward

  • Understand the various audiences who read business cases

  • Identify what they want and need from the information

  • Delegates will look at best-practice real-life business cases

  • Develop effective persuasive writing techniques

  • Learn how to express SMART objectives within your business cases

12:00 - 13:00 Highlighting Benefits and Risk

  • Delegates will examine a range of real-life materials to establish good and best practice when discussing benefits and risk

13:00 - 14:00 Lunch

14:00 - 14:30 Explaining your Options Appraisal

In this session delegates will learn the benefits of a good options appraisal.

  • Explore the evidence and language that can be used to create the essential middle section of an efficient business case

  • A practical session where participants will write their own options appraisal using a course case study

14:30 - 15:00 Language, Style and Tone

  • Participants will explore use of language, style and tone through real life business cases to discuss the finer points of syntax, punctuation, grammar and choice of vocabulary

  • This session focuses on how writing should be understood

15:00 - 15:30 Writing Effective Summaries that Demand to Be Read

  • A good summary affects how the reader perceives your work from the outset

  • Avoid your business cases being read like an introduction or abstract

  • Learn quick techniques to draw out the essential information to draw your reader into your document.

  • Delegates will work through a practical exercise which will help them create a summary using the course case study

15:30 - 16:00 Tables, Graphs and Other Visual Aids

  • You will look at how you can effectively use visual aids to help the reader better understand what you are saying

  • This session will let you explore a wide range of tools to help you present information such as: Q&A briefings; informatics; tables; graphs; flow charts, and word cloud

16:00 - 16:15 Feedback, Evaluation & Close

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