COURSES > CONFIDENCE & RESILIENCE

Effective Inclusive Communications

Ensure Your Writing is Universally Understood

Chaired by
Rebecca Rothwell

Available Dates

Date & Time

26 June, 2024
09:25 - 16:15

Venue

Virtual Using Zoom

Availability

Spaces Available

Purchase

Overview

Public sector organisations must regularly communicate to a wide range of service users, including various ethnic groups, those who are neurodivergent, and people of different ages. It is therefore important that your communication can be understood by all.

Attend our Inclusive Communication course to gain tools and techniques to ensure your writing is more inclusive.

Learn how to deconstruct biases and avoid language that could offend and confuse people.

Acquire resources and style guides for inclusive language to make your communication accessible to all, irrespective of the format: web content, emails, and reports.

Leave the day with an action plan to improve the inclusivity of your communication.

Rebecca Rothwell

Writer, Editor and Trainer

With almost 20 years of teaching experience spanning schools, colleges and professional organisations, Rebecca communicates and coaches exemplary use of language, grammar, and writing skills.

She runs Broccoli Words, an editing and writing company, and works with a diverse range of clients, such as the UK Government, the Council of Europe, the International Olympic Committee, and the Center for AI Safety. She trains in the UK and internationally, including in Strasbourg, Geneva, Lisbon and Barcelona.

…


Learning Outcomes

  • Appreciate the importance and impact of inclusive writing in public communication

  • Recognise common biases and stereotypes in language and learn how to avoid them

  • Apply practical tips and strategies for writing inclusively for diverse audiences

  • Develop skills to confidently craft inclusive communication materials and support others to do the same





All the Understanding ModernGov courses
are Continuing Professional Development
(CPD) certified, with signed certificates
available upon request for event.


Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414 | InHouse@moderngov.com

Agenda

09:00 - 09:30 Registration

09:30 - 10:00 Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:30 Why Inclusive Writing Matters

  • Explore the impact of exclusive language: consider real-world examples of inclusive and non-inclusive communication

  • Understand the connection between inclusive comms and public trust

10:30 - 11:15 Deconstructing Bias

  • Define and explore different types of bias (such as gender, race, ability, age)

  • Participate in an activity to identify and challenge biases

  • Analyse common scenarios of biased language in government communication, appreciating the different contexts and purposes

11:15 - 11:30 Morning Break

11:30 - 12:15 Practical Tools and Techniques for Inclusive Communication

  • Gain tools for writing inclusively across different formats (web content, reports, social media).

  • Acquire resources and style guides for inclusive language

12:15 - 12:45 Putting it into Practice: Interactive Workshop

  • Work in groups: rewrite a real-world communication inclusively

  • Feedback – what worked, what didn’t, and why.

12:45 - 13:45 Lunch

13:45 - 14:45 Making Communication Accessible to All

  • Introduce key principles of accessibility in written communication

  • Discuss best practices for writing for diverse accessibility needs (visual impairments, cognitive differences), with real-life examples

  • Provide practical tips and resources for creating accessible documents

14:45 - 15:00 Afternoon Break

15:00 - 15:45 Building an Inclusive Communication Culture

  • Discuss strategies for embedding inclusive writing practices: guide participants to develop individual action plans for implementing inclusive comms practices

  • Explore ideas to promote ongoing learning and development for inclusive communication

15.45-16.00 Wrap-up and Action Planning

  • Summarise key takeaways and learnings from the training: revisit the day’s objectives

  • Provide resources for further learning and support

  • Q&A and closing remarks


16:00 -16:15 Feedback, Evaluation and Close

  • Effective Report Writing, Senior Engineering Specialist, Eastleigh Borough Council

    “This course provided an excellent understanding of how to write effectively and why it is important to do so.”

  • Effective Proofing and Editing Skills: Senior Events Officer, King's College London

    “I would really recommend the course. Sue is a fantastic trainer and the day passed by far too quickly. Lots of helpful resources to take away, also very impressed with the smooth transition to online learning. Thank you!

  • Effective Data Visualisation: Corporate Performance Management Officer, Carmarthenshire County Council

    “I have learned a great deal with many tips and ideas to enable to improve the authority’s reports”

  • Effective Business Process Mapping: Internal Quality and Improvement Officer, Social Work England

    “It was a fun course to take a part in. There was a lot of information given, and it was done in an engaging way with lots of interactivity, even over zoom. i really enjoyed the course and learned lots from it.”

Become Part of the Understanding ModernGov Community