Why Is Data Visualisation Important For Your Organisation?

Data visualisation can be an extremely powerful tool for businesses to transform and visualise data to tell a story both internally and externally.

Humans are visual creatures, and we tend to engage more with pictures and videos than we do with text. According to the Social Science Research Network, 65% of the population are visual learners preferring to see what they are learning rather than just listening to someone speak or through a role-playing exercise.

The vast amounts of data that we produce and consume can be overwhelming. Domo’s ‘Data Never Sleeps’ report estimates that we produce a staggering 2.5 quintillion bytes of data every day and this number is expected to continue to grow. Knowing how to sift through this mass of data and select the relevant components to present is an essential skill for effective data visualisation.

So, here’s our top three reasons of why data visualisation is important for your organisation:

  1. Visuals get everyone on the same page

As mentioned beforehand, visual learning is the most popular form of absorbing new information. With visual design components enabling your data to look more appealing, people will be more likely to retain the information you are presenting – whether you’re using it in the boardroom or putting together an infographic for your website.

  1. Spot the difference

Being able to visualise your data clearly through charts, graphs and maps can enable you to pick out emerging trends or patterns in your customer’s behaviour, much easier than squinting through an Excel spreadsheet.

  1. Snappy decision making

With a clear and easy-to-understand visual representation of data, key decision makers can make better informed data-driven decisions, quickly.

From an organisational point of view, these things are not only important but incredibly beneficial. In a wider context, understanding your data means that you understand your audience – a factor that’s crucial for any and every organisation.

Want to learn more about the key principles of data visualisation and how to apply them to your organisation? Join Data Visualisation Expert, Alan Rutter, at one of our upcoming one-day, CPD Certified training courses Effective Data Visualisation’. View all of the available dates and locations here.

Join the conversation

Do you utilise data visualisation in your organisation? We’d love to hear from you! You can tweet us using #UMGTraining @UModernGov.

If you would like to discuss any of the details you have read in this blog; including our ‘Effective Data Visualisation’ training course, please contact us on 0800 542 9440 or email

Can’t make the date?

We can also run this course for you In-house at your organisation or a venue of your choice, on a date to suit you.

Contact our In-house training team on or call 0800 542 9414 to find out more.