Storytelling is a useful and meaningful tool for communicating, influencing and persuading both your colleagues and key stakeholders. The ability to deliver a story in an imaginative and memorable way is a hugely valuable skill and can help you to enhance and communicate your message with much greater impact.
By examining the stages and structure of storytelling, and how you can apply it to your organisation, this Storytelling for Business course explores useful techniques that will allow you to become a more effective communicator.
Led by Sandra Miller, this course enables you to communicate with your audience in a more engaging and informative way. Through a range of theoretical learning and practical exercises, develop the ability to tell compelling stories that will leave a powerful impression.
Her area of specialist expertise covers Presentation Skills, Interview Techniques, Handling People in Difficult Situations, Storytelling and Influential Communications.
Her clients include many ‘blue chip’ organisations including the BBC, BBC Worldwide, Bristol Water, Friends Provident, Financial Reporting Council, Unilever, Vocalink, Elavon Merchant Services etc. In the public sector clients include the NHS and many District, Borough and City Councils and Universities including working with Politicians and Academics and Civil Servants.
>> CORONAVIRUS (COVID-19) UPDATE
|Blog: Five top tips for effective ‘storytelling’ in business
|Ahead of our upcoming Storytelling for Business – Edinburgh course, we have put together a small list of five top tips that we think are especially important to give a clear idea of what can be achieved from this technique. The art of storytelling in business is key when you are looking to engage with senior managers, stakeholders or colleagues. Read our blog here: Five top tips for effective ‘storytelling’ in business
08:45 - 09:15
09:15 - 09:30
Trainer’s Introduction and Clarification of Learning Objectives
09:30 - 10:30
Introductions – Telling Your Story
- Understand the importance of introductions when it comes to storytelling
- The importance of introductions and attention to detail
10:30 - 10:45
10:45 - 11:30
The 7 Basic Story Plots
- Defining the seven plots of every story ever written and how we might adapt them
11:30 - 12:30
- Beginning, Middle and End
13:30 - 14:00
The Opening – ABCD
- Creating a memorable and impactful start to a story
14:00 - 14:30
Use of Language
- Learn how to deploy language when telling a story
- Effectively use emotion and tone
15:30 - 15:45
Feedback, Evaluation & Close
A: Unfortunately, we do not accept provisional bookings. Registrations are subject to our terms and conditions. View terms and conditions here
A: Yes. Simply email firstname.lastname@example.org after you have booked the course, with your Purchase Order Number. Please quote your order number and the course you are booked onto.
A: Yes, a two-course hot buffet is served at lunch. Tea and coffee are served throughout the day.
A: Special dietary requirements can be catered for, please ensure you include this in the further information box when registering your place. If you have forgotten to add this, you can also send your requirements to email@example.com or call 0800 542 9440. Please let us know as soon as possible so we can ensure your needs are met.
A: You will receive the joining instructions and reminders, 6 weeks, 2 weeks and 3 days before the course date. Please check your spam box to see whether the joining instructions were sent there, if not please call 0800 542 9440 so we can have these sent to you immediately.
A: Substitutions may be made at any time but must be made no later than 48 hours prior to the event. Please call 0800 542 9440 or email firstname.lastname@example.org with the replacement's details.
A: Speakers presentations are sent a week after the event date. Please contact a member of the UMG team on 0800 542 9440 or email@example.com if it has been more than a week.
A: Yes, all our venues have the latest technology, offer full audio visual support and WI-FI.
A: Why not contact a member of the UMG team on 0800 542 9440 or email firstname.lastname@example.org.