Producing a good business case can help you influence decision-makers, drive organisational performance and gain funds for projects. However, writing convincing business cases can be a complex and time-consuming task for any busy professional.
Examine the various stages of writing a business case and the requirements of each of the sections, from the executive summary to options appraisal.
Learn how to translate policy and project documents for technical and non-technical readers; how to summarise pages of prose into persuasive points and how anecdotes, fact and opinion can work together to provide compelling cases.
|About the trainer: Sue Calthorpe
|Susan is an experienced communications professional who trains a number of high-profile organisations to enhance their communication, through writing in a more business-critical way to writing more effective reports. Susan works with a wide number of public and private sector organisations to help improve writing skills and wider communications, with a range of training including the production of communications strategies, face-to-face briefing, communicating complex information, presentation, media handling and key messaging and a variety of advanced writing and verbal presentation techniques.
Her recent clients include Aston Martin, Fujifilm, BP, LA Fitness, G4S, Hanover, Norfolk County Council, British Airways, Marks and Spencer, Devon County Council, Citizen’s Advice Bureau, The General Dental Council, the Wine Institute of California, Shelter and The Law Society.
09:15 - 09:45
09:45 - 10:00
Trainer's Welcome and Clarification of Learning Objectives
10:00 - 10:45
Planning a Business Case
- Sorting your material: looking at information, analysis and recommendations
- Defining what data to use in a business case
- Importance of lateral thinking
- How do people make decisions?
- Writing great objectives
10:45 - 11:00
11:00 - 12:00
Making the Case for Change
- Learn how to establish your case for change and suggest the best way forward
- Understand the various audiences who read business cases
- Identify what they want and need from the information
- Delegates will look at best-practice real-life business cases
- Develop effective persuasive writing techniques
- Learn how to express SMART objectives within your business cases
12:00 - 12:45
Highlighting Benefits and Risk
- Delegates will examine a range of real-life materials to establish good and best practice when discussing benefits and risks
13:45 - 14:45
Explaining Your Options Appraisal
- Explore the evidence and language that can be used to create the essential middle section of an efficient business case
- A practical session where participants will write their own options appraisal using a course case study
Participants will explore potential content for inclusion to make a compelling case
14:45 - 15:00
15:00 - 16:00
Writing Effective Summaries that Demand to Be Read
- A good summary affects how the reader perceives your work from the outset
- Avoid your business cases being read like an introduction or abstract
- Learn quick techniques to draw out the essential information to draw your reader into your document.
- Delegates will work through a practical exercise which will help them create a summary using the course case study
16:00 - 16:15
Feedback, Evaluation & Close
etc. Venues – Marble Arch, London
86 Edgware Road
020 7793 4200
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