This course has now taken place.
Producing a good business case can help you influence decision makers, drive organisational performance and gain funds for projects. However, writing convincing business cases can be a complex and time-consuming task for any busy professional.
This highly practical and interactive Producing a Good Business Case course, led by communications expert Sue Calthorpe, examines the various stages of writing a business case and the requirements of each of the sections, from executive summary to options appraisal.
Learn how to translate policy and project documents for technical and non-technical readers; how to summarise pages of prose into persuasive points and how anecdotes, fact and opinion can work together to provide compelling cases.
What previous delegates said about Producing a Good Business Case:
“This was a very informative well run and fun way of learning about Business Case development.” – Head of MH Commissioning, Croydon CCG
“Susan was excellent. Her knowledge and skills were clear to see throughout the course.” – Project Manager, Guildford Borough Council
“Outstanding, can be implemented immediately to improve outcomes from Business Cases.” – Associate Director, University of Southampton
|About the Chair: Sue Calthorpe
|Susan is an experienced communications professional who trains a number of high-profile organisations to enhance their communication, through writing in a more business critical way to writing more effective reports. Susan works with a wide number of public and private sector organisations to help improve writing skills and wider communications, with a range of training including production of communications strategies, face-to-face briefing, communicating complex information, presentation, media handling and key messaging and a variety of advanced writing and verbal presentation techniques.
Her recent clients include Aston Martin, Fujifilm, BP, LA Fitness, G4S, Hanover, Norfolk County Council, British Airways, Marks and Spencer, Devon County Council, Citizen’s Advice Bureau, The General Dental Council, the Wine Institute of California, Shelter and The Law Society.