This course has now taken place.

Producing a good business case can help you influence decision makers, drive organisational performance and achieve positive outcomes in times of transition or change. However, writing convincing business cases can be a complex and time-consuming task for any busy professional.

Examine the various stages of writing a business case and the requirements of each of the sections, from executive summary to options appraisal.

Learn how to translate your objectives and project documents for key stakeholders; how to summarise pages of prose into persuasive points and how anecdotes, fact and opinion can work together to provide compelling cases.

About the trainer: Sue Calthorpe
Susan is an experienced communications professional who trains a number of high-profile organisations to enhance their communication, through writing in a more business critical way to writing more effective reports. Susan works with a wide number of public and private sector organisations to help improve writing skills and wider communications, with a range of training including production of communications strategies, face-to-face briefing, communicating complex information, presentation, media handling and key messaging and a variety of advanced writing and verbal presentation techniques.

Her recent clients include Aston Martin, Fujifilm, BP, LA Fitness, G4S, Hanover, Norfolk County Council, British Airways, Marks and Spencer, Devon County Council, Citizen’s Advice Bureau, The General Dental Council, the Wine Institute of California, Shelter and The Law Society.