Annual donations to UK higher education institutions exceeded £1bn for the first time in 2015-2016. With philanthropic income increasing by 23% in the space of a year, philanthropy is at the centre of UK university culture, attend this course to learn how to reap the benefits.
Fundraising is disproportionately secured by established institutions, however there is an opportunity for all universities to seize by embedding excellent fundraising practice.
On this course delegates will gain the tools needed to drive innovative practice in development. This course will focus on expanding your alumni donor base to maximise small as well as large gifts whilst complying with data protection regulations.
Attendees will consider the best methods for donor engagement, building successful fundraising teams and running a successful campaign. Delegates will leave with the knowledge to achieve their institution’s development objectives while keeping true to its values.
Speaker’s Introduction and Clarification of Learning Objectives
Principles of an Effective Fundraising & Development Strategy
- Increase support for development from key stakeholders at your institution
- Coordinate communications and marketing efforts across your institution to broadcast a consistent message
- Effectively evidence donor impact for stakeholders to ensure sustained engagement
- Build deep relationships with alumni to maximise philanthropy for the future
University Fundraising within UK Regulations and the GDPR
- Understand the latest legal framework and Code of Fundraising Practice for university philanthropy
- Explore the Fundraising Regulator’s guidance and toolkit on Personal Information and Fundraising
- Ascertain who can be targeted for fundraising while complying with data protection regulations
- Examine the impact of the Charities Act 2016
- Anticipate the likely impact of GDPR changes and consider examples of best practice
Case Study: High Performing Development Teams
Jennie will reflect on her experience at UCL building a team to deliver one of the largest fundraising campaigns in Europe and provide other examples of best practice from across the sector
- Ensure you recruit and retain the best staff while growing your team’s skillset
- Gain tips to create an engaged and empowered workforce through cultural change
- Explore how to grow your fundraising and development team
Running a Successful Fundraising Campaign
- Learn from Alison’s experience at King’s College London in running a £600m fundraising effort: World Questions | King’s answers
- Apply a focus on creativity, innovation and enterprise in order to secure your fundraising goals
- Consider how to secure private support that will help your institution achieve its goals
- Manage and analyse relevant data regarding donors, grants, gifts and giving trends
Workshop: Realising your University’s Fundraising & Development Potential
In this session delegates will work with the chair to take back an action plan to develop development strategies at your institution.
- Assess your own current practices and discern where to make changes
- Consider how to put into practice team ideas, tools to engage stakeholders and strategies for alumni stewardship
- Develop stronger relationships with institution leaders to highlight the opportunity for development
- Share ideas and tailor an action plan that suits your university’s fundraising profile
Feedback, Evaluation and Close
A: Unfortunately, we do not accept provisional bookings. Registrations are subject to our terms and conditions. View terms and conditions here
A: Yes. Simply email [email protected] after you have booked the course, with your Purchase Order Number. Please quote your order number and the course you are booked onto.
A: Yes, a two-course hot buffet is served at lunch. Tea and coffee are served throughout the day.
A: Special dietary requirements can be catered for, please ensure you include this in the further information box when registering your place. If you have forgotten to add this, you can also send your requirements to [email protected] or call 0800 542 9440. Please let us know as soon as possible so we can ensure your needs are met.
A: You will receive the joining instructions and reminders, 2 weeks, 1 week and 3 days before the course date. Please check your spam box to see whether the joining instructions were sent there, if not please call 0800 542 9440 so we can have these sent to you immediately.
A: Substitutions may be made at any time but must be made no later than 48 hours prior to the event. Please call 0800 542 9440 or email [email protected] with the replacement's details.
A: Cancellations must be received in writing 30 working days before the date of the event and will be subject to a £195+VAT administration fee. Cancellations received after this time will be subject to the full delegate fee.
A: Yes, all our venues have the latest technology, offer full audio visual support and WI-FI.
A: Speakers presentations are sent a week after the event date. Please contact a member of the UMG team on 0800 542 9440 or [email protected] if it has been more than a week.
A: Why not contact a member of the UMG team on 0800 542 9440 or email [email protected]
Group booking discounts available