This course has now taken place.

Effective strategic planning helps your organisation analyse future opportunities, allocate resources better, and gives you a higher chance of creating long term value for both you and your organisation.

Attend this Effective Strategic Planning course to learn how to further appreciate the bigger picture and implement horizon scanning techniques to pre-empt and plan for big events before they happen.

Develop the skills to forecast and analyse trends which are most likely to have an impact on your organisation – including cultural, political and economic developments.

Working with strategist and former senior civil servant, Sheree Dodd, gain a number of horizon scanning and forecasting tools and identify the best methodology for you to implement back at your organisation to allow you to plan for every eventuality.

About the Trainer: Sheree Dodd
Sheree Dodd is a former senior civil servant and strategist, who was responsible for  strategic communications planning at the former Department for Trade and Industry and has led on strategic planning for the International Diabetes Federation.

A former Director of Communications at the Department of Trade and Industry (DTI), Deputy Director at DWP and Head of News at the Northern Ireland Office (NIO), she offers a powerful combination of experience in leading complex communications activity as well as national media practice from many years as a senior political journalist.

Sheree has extensive experience of handling high profile media campaigns.  Former clients with complex communication needs include the House of Commons Commission, which she advised throughout the MPs’ expenses scandal, the Sentencing Guidelines Council and the International Diabetes Federation where as an Interim Director of Policy and Programmes she led on advocacy, messaging and projects during a year of high-profile activity at the United Nations. She currently provides communications support and advice to the Groceries Code Adjudicator and the Pubs Code Adjudicator. Other roles include editing complex reports and documents.

Her practical experience and personal communication skills also ensure she is in demand as a trainer and coach in policy-making, strategic planning, communications (including media handling and interview techniques), campaigning and writing skills (including speech-writing). She has also coached individuals in the private and public sectors in preparation for appearances before Commons Select Committees.