This course has now taken place.

A key part of any successful commercial strategy is the ability to effectively develop business and account manage key stakeholders.

However, identifying key business objectives and focusing on areas that bring results poses many challenges, especially within an increased competitive market.

This A Guide to Effective Business Development course will focus on developing your organisation’s future business strategy – with a particular emphasis on customer segmentation, strategic planning tools and stakeholder engagement.

Led by change management expert, David Elverson, this one-day course will develop your organisation’s business development objectives and account management strategy in order to remain competitive and ensure the effective delivery of services.