The ability to effectively write has never been more important, with many public sector professionals having to communicate information in an accessible and trusted way for key service users and stakeholders; it is now essential that all forms of written communication are accurate, engaging, and succinct.

To do this we want to help you with the fundamentals of writing and how they can be applied within your written communication.

This virtual course has been specifically designed for either those who want to brush up on their writing skills or improve how they write all together.

Through the use of virtual breakout rooms, to facilitate smaller group exercises, improve the quality of your written work.

Attend this virtual course to improve your spelling and grammar; adopt writing styles that suit different audiences, and learn how to communicate via different communication channels, such as letters, emails or web copy.

Please not we will use Zoom to deliver this course.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow.

About the Chair: Sue Calthorpe
Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

Her recent clients include Legal & General, HSBC, BRIT, the Law Society, the Civil Aviation Authority, Express Medicals Ltd, the Intellectual Property Office and the Office for National Statistics.She has also worked with many government departments and has recently undertaken particular projects with the Home Office, HMRC, HMT, MOD, DfID, the FCO, the Information Commissioner’s Office and the Insolvency Service.

She also trains internationally and has worked in Bangladesh, France, Kenya, Qatar, India and Ethiopia on a range of written word projects.


09:25 - 09:30


09:30 - 10:00

Ice Breaker and Clarification of Learning Objectives

  • A quick video tutorial will be shown on using the key features of Zoom
  • Breakout rooms will be used for delegates to introduce each other
10:00 - 10:45

An Overview of Writing within the Public Sector

  • Gain a greater insight into how writing works for the public sector
  • Benchmark your writing style against peers and other organisations
  • Review how your writing can be improved and what can stay the same
  • Learn from good and bad examples of public sector writing
  • Compare and contrast private sector writing styles
  • Identify the best writing style for you and your organisation
10:45 - 11:00


11:00 - 12:00

The Fundamentals of Spelling and Grammar

  • Spot grammar and spelling mistakes in real-life documents
  • Gain techniques to improve your spelling and grammar
  • Review and understand the key rules behind punctuation
12:00 - 13:00

Understanding Your Audience

Public sector organisations have to write copy for a range of audiences, from students for universities to local residents for local councils.

  • Learn how to plan documents for your intended reader
  • Identify language, tone and style that best suits your reader
  • Gain the ability to convey information in a more convincing and engaging way
13:00 - 13:45


13:45 - 14:00

Reflection Session

  • Trainer will review the day’s learning and the next stages of the course
  • Delegates will have time to ask questions and share views with one another
14:00 - 14:45

Communication Channels: Writing Letters, Emails or Web Copy

Public sector organisations use a range of different types of communication to convey information, from letters to websites.

In this session, practice writing more effective letters, emails or web copy

  • Take into account format, style and tone
  • Who is the reader?
  • Integrate engaging pose into your writing
  • Gain valuable advice from the trainer
14:45 - 15:00


15:00 - 16:00

Workshop: Putting It All Together

  • Apply the days learning, through an interactive writing exercise
  • Have your writing reviewed by the trainer
  • Establish a writing style that best suits you
16:00 - 16:15

Roundup and Key Takeaways