This course has now taken place.


Persuading and negotiating is a key skill vital to ensure personal and organisational success. Learning how to effectively negotiate outcomes and influence others to come around to your way of thinking has great benefits.

Led by Business Development and Strategy Expert, Stuart Riddington, this Effective Persuading and Negotiating course gives you a wide range of tools and techniques to help achieve excellent standards of persuasion and operational negotiating.

Attend this course to gain the practical techniques in negotiating and being more persuasive. Learn about the human and psychological influences and how to create power and persuasion. With expert guidance, hone your ability to plan and manage negotiation outcomes successfully.

Through a lively combination of theory and role plays, learn how to negotiate in different contexts, utilise body language and persuasive questioning, and develop successful partnerships. Leave the day with new confidence in making a convincing case to key stakeholders.

About the Chair: Stuart Riddington
Stuart is a business development and strategy expert, who is passionate about developing leaders and helping organisations move forward. He works with the private sector, third sector and public sector in a wide range of training and consultancy projects to develop income generation; leadership development and strategic positioning.

He has worked with NHS Trusts, government departments, local authorities, international, national and local charities, SME’s and Fortune 500 companies. Stuart has worked extensively with organisations internationally including the USA, Hong Kong, Tanzania, China, Mexico, El Salvador and Thailand. His creative approach to developing strategy and leaders means he is sought after consultant.

Stuart is passionate about innovative and practical steps to help organisations and leaders reach their full potential.

What previous delegates said about this course…

“A very high-quality course on negotiating and persuading, delivered in an entertaining way.” – Programme Sponsorship Manager, Department for Transport

“The course gave me great insights into the ways you can use successful negotiating and persuading.” – Senior Investment Adviser, Department for International Trade

“Excellent course! A good mix of theory and practice. Having undertaken the course, it will benefit me greatly and effectively in a variety of workplace environments.” – Head of Policy & Corporate Affairs, ECITB