Persuading and negotiating is a key skill vital to ensure personal and organisational success. Learning how to effectively negotiate outcomes and influence others to come around to your way of thinking has great benefits.

Led by Business Development and Strategy Expert, Stuart Riddington, this Effective Persuading and Negotiating course gives you a wide range of tools and techniques to help achieve excellent standards of persuasion and operational negotiating.

Attend this course to gain the practical techniques in negotiating and being more persuasive. Learn about the human and psychological influences and how to create power and persuasion. With expert guidance, hone your ability to plan and manage negotiation outcomes successfully.

Through a lively combination of theory and role plays, learn how to negotiate in different contexts, utilise body language and persuasive questioning, and develop successful partnerships. Leave the day with new confidence in making a convincing case to key stakeholders.

About the Chair: Stuart Riddington
Stuart is a business development and strategy expert, who is passionate about developing leaders and helping organisations move forward. He works with the private sector, third sector and public sector in a wide range of training and consultancy projects to develop income generation; leadership development and strategic positioning.

He has worked with NHS Trusts, government departments, local authorities, international, national and local charities, SME’s and Fortune 500 companies. Stuart has worked extensively with organisations internationally including the USA, Hong Kong, Tanzania, China, Mexico, El Salvador and Thailand. His creative approach to developing strategy and leaders means he is sought after consultant.

Stuart is passionate about innovative and practical steps to help organisations and leaders reach their full potential.


09:15 - 09:45


09:45 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:30

Understanding the Theory of Negotiating and Persuading

  • De-mystifying negotiating and persuading
  • What does negotiating and persuading mean in the public sector context
  • Scope the different successful styles of persuading and negotiating
  • Learn about the psychology behind successful negotiation
  • Implementing the win/win theory
11:30 - 11:45

Morning Break

11:45 - 13:00

The Negotiating Process

The trainer will explain different practical techniques for personal effectiveness in negotiating/persuading:

  • Listening – making sure you clearly understand what the other individuals are saying
  • Persuasive questioning – learn how to ask questions to gain further clarity and information
  • Body language – utilise effective body language techniques to help get your point across
  • Silence – learn how to use pauses and silence to your advantage
13:00 - 14:00


14:00 - 16:00

Roleplay Workshop: Becoming a More Effective Negotiator

Working in groups of five, delegates will work through specific case studies using different skills and techniques that were learnt earlier in the day.

  • This session includes the opportunity for delegates to discuss which techniques would work best for them in a professional and personal environment
  • Work through public sector examples to help you become a better negotiator
  • Take part in role plays to use the knowledge learnt during the day to hone your persuasion and negotiating skills
16:00 - 16:15

Feedback, Evaluation & Close

Stuart Riddington


Stuart is a business development and strategy expert, who is passionate about developing leaders and helping organisations move forward. He…

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Central London

Q: Can I make a provisional booking?

A: Unfortunately, we do not accept provisional bookings. Registrations are subject to our terms and conditions. View terms and conditions here

Q: Can I book without a purchase order number?

A: Yes. Simply email [email protected] after you have booked the course, with your Purchase Order Number. Please quote your order number and the course you are booked onto.

Q: Is lunch included?

A: Yes, a two-course hot buffet is served at lunch. Tea and coffee are served throughout the day.

Q: I have special dietary requirements, how can I request this?

A: Special dietary requirements can be catered for, please ensure you include this in the further information box when registering your place. If you have forgotten to add this, you can also send your requirements to [email protected] or call 0800 542 9440. Please let us know as soon as possible so we can ensure your needs are met.

Q: I have just registered for the course, when will I receive the joining instructions?

A: You will receive the joining instructions and reminders, 6 weeks, 2 weeks and 3 days before the course date. Please check your spam box to see whether the joining instructions were sent there, if not please call 0800 542 9440 so we can have these sent to you immediately.

Q: Will there be WI-FI?

A: Yes, all our venues have the latest technology, offer full audio visual support and WI-FI.

Q: I can no longer attend the course, can a colleague attend in my place?

A: Substitutions may be made at any time but must be made no later than 48 hours prior to the event. Please call 0800 542 9440 or email [email protected] with the replacement's details.

Q: What is your cancellation policy?

A: Cancellations must be received in writing 30 working days before the date of the event and will be subject to a £195+VAT administration fee. Cancellations received after this time will be subject to the full delegate fee.

Q: Why haven’t I received the speaker’s presentation?

A: Speakers presentations are sent a week after the event date. Please contact a member of the UMG team on 0800 542 9440 or [email protected] if it has been more than a week.

Q: Can’t find what you are looking for?

A: Why not contact a member of the UMG team on 0800 542 9440 or email [email protected]