The ability to persuade and negotiate is a highly valuable skill to have for many public sector professionals; whether you are securing senior management buy-in or engaging with key stakeholders, these two vital skills can help you achieve your professional goals. Led by former UK diplomat and British Ambassador Charles Crawford, this Effective Persuading and Negotiating training course gives you the best persuading and negotiating techniques.

Attend this Effective Persuading and Negotiating course to gain the practical techniques in negotiating and being more persuasive, such as: positions, interests, needs, listening, reflecting, reframing, anchoring, and using silence.

Through a lively combination of presentations, videos, case-studies and role plays, learn how to negotiate in different contexts, develop successful partnerships and leave with new confidence in advancing a convincing case.

About the Chair: Charles Crawford
Charles Crawford CMG is the former British Ambassador to Poland (2003-2007); Serbia and Montenegro (2001-2003); and Bosnia and Herzegovina (1996-1998). A barrister and mediator, he draws on 28 years’ experience in the UK diplomatic service, much of it in former communist central and eastern Europe. In his diplomatic career he served as FCO speechwriter to Foreign Secretary Sir Geoffrey Howe. He has contributed to speeches by members of the Royal Family, government ministers and many others in public and commercial life.

He played a significant role in post-conflict reconciliation in Bosnia and Herzegovina, including the war crimes problem; in coordinating international support for democratic change in Serbia, Kosovo and Croatia; and in helping negotiate the 2005 EU Budget deal and 2007 EU Lisbon Treaty.

Since leaving the FCO in 2007 he has worked as a communication consultant, delivering acclaimed masterclasses for private and public sector clients including the United Nations, the International Criminal Court, the International Atomic Energy Agency (IAEA) and many governments. Find out more here.

09:15 - 09:45


09:45 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:30

Persuading and Negotiating – Theory

In this opening session delegates will analyse core elements of persuading and negotiating.

  • Positions, Interests and needs
  • Strength and weakness
  • Yes, Maybe, No
  • Anchoring
11:30 - 11:45

Morning Break

11:45 - 13:00

Persuading and Negotiating - Practice

The trainer will explain different practical techniques for personal effectiveness in negotiating/persuading.

  • Organising a meeting
  • Listening
  • Reflecting / reframing
  • What if ..?
  • Silence
13:00 - 14:00


14:00 - 16:00

Negotiation and Persuasion in Action

Delegates in groups of four will negotiate a basis for new empowerment projects in two difficult countries: each person has a separate brief. The roleplay tests different skills (listening, framing, persuading, chairing, framing, determination).

16:00 - 16:15

Feedback, Evaluation & Close

Charles Crawford

former Ambassador, and UK Diplomat

Charles Crawford CMG is the former British Ambassador to Poland (2003-2007); Serbia and Montenegro (2001-2003); and Bosnia and Herzegovina (1996-1998)….

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Central London

Q: Can I make a provisional booking?

A: Unfortunately, we do not accept provisional bookings. Registrations are subject to our terms and conditions. View terms and conditions here

Q: Can I book without a purchase order number?

A: Yes. Simply email [email protected] after you have booked the course, with your Purchase Order Number. Please quote your order number and the course you are booked onto.

Q: Is lunch included?

A: Yes, a two-course hot buffet is served at lunch. Tea and coffee are served throughout the day.

Q: I have special dietary requirements, how can I request this?

A: Special dietary requirements can be catered for, please ensure you include this in the further information box when registering your place. If you have forgotten to add this, you can also send your requirements to [email protected] or call 0800 542 9440. Please let us know as soon as possible so we can ensure your needs are met.

Q: I have just registered for the course, when will I receive the joining instructions?

A: You will receive the joining instructions and reminders, 2 weeks, 1 week and 3 days before the course date. Please check your spam box to see whether the joining instructions were sent there, if not please call 0800 542 9440 so we can have these sent to you immediately.

Q: Will there be WI-FI?

A: Yes, all our venues have the latest technology, offer full audio visual support and WI-FI.

Q: I can no longer attend the course, can a colleague attend in my place?

A: Substitutions may be made at any time but must be made no later than 48 hours prior to the event. Please call 0800 542 9440 or email [email protected] with the replacement's details.

Q: What is your cancellation policy?

A: Cancellations must be received in writing 30 working days before the date of the event and will be subject to a £195+VAT administration fee. Cancellations received after this time will be subject to the full delegate fee.

Q: Why haven’t I received the speaker’s presentation?

A: Speakers presentations are sent a week after the event date. Please contact a member of the UMG team on 0800 542 9440 or [email protected] if it has been more than a week.

Q: Can’t find what you are looking for?

A: Why not contact a member of the UMG team on 0800 542 9440 or email [email protected]