This course has now taken place.

Public sector and private organisations write for a diverse range of people, from stakeholders to the general public. Engaging these different audiences and getting the message across can be challenging.

Clear and concise copywriting is key to engaging audiences. By writing more effective copy, delegates can create confident, and persuasive copy that will engage any audience.

Led by copywriter and journalist Eddy Lawrence, delegates will learn essential copywriting skills that will help them collate and articulate information quickly and succinctly without losing the key points or tone of voice.

This Effective Copywriting Skills course will help delegates improve how they plan and write more effective copy. Delegates will learn how to research their audience to understand their needs and wants, and frame their message in a way that will make them want to take action.