This course has now taken place.

Working in the public sector requires you to write for a diverse range of people; including stakeholders, beneficiaries, elected members, partner organisations, funding bodies and the general public. It takes unique skills to write persuasive copy that delivers your message succinctly to specific audiences every time.

Led by communications expert, Sue Calthorpe, this Effective Writing Skills for the Public Sector course will equip you with the tools needed to plan and create confident and persuasive writing, for specific public sector audiences.

Learn how to understand and research your audience effectively, collate and articulate information quickly and succinctly without losing key points or tone of voice, and frame your message in a way that will gain a positive response every time.

If you genuinely want the reader to pay attention to your content, you need to ensure your writing is clear, engaging and easy-to-read every time.

About the Chair: Sue Calthorpe
Sue is an experienced communications professional who trains a number of high-profile organisations to enhance their communication, through writing in a more business critical way to writing more effective reports. Sue worked as a regional and national newspaper journalist prior to setting up a full-service communications company, now established for 25 years.

Susan works with a wide number of public and private sector organisations to help improve writing skills and wider communications, with a range of training including production of communications strategies, face-to-face briefing, communicating complex information, presentation, media handling and key messaging and a variety of advanced writing and verbal presentation techniques.

Her recent clients include Aston Martin, Fujifilm, BP, LA Fitness, G4S, Hanover, Norfolk County Council, British Airways, Marks and Spencer, Devon County Council, Citizen’s Advice Bureau, The General Dental Council, the Wine Institute of California, Shelter and The Law Society. Learn more here