This course has now taken place.
Public and private sector organisations need to write for a diverse range of people, from stakeholders to the general public. Engaging these different audiences and getting your desired message across using copywriting skills can be challenging.
Led by copywriter and journalist Eddy Lawrence, this course equips you with the skills and tools needed to plan and create confident and persuasive copy, no matter the audience.
Learn how to research your audience effectively, collate and articulate information quickly without losing key points or tone of voice, and frame your message in a way that will gain a positive response every time.
|About the Chair: Eddy Lawrence
|Eddy is a journalist, copywriter and editor. Eddy writes for the Guardian, Shortlist and Time Out, and regularly runs talks and masterclasses on copywriting for businesses and the public for Clever Boxer and Guardian Masterclasses.
Before that Eddy was Music Editor of Timeout, where he planned and commissioned all music content for Time Out London magazine and website, achieving a balance between big name interviews (Jay Z, Blur, Lady Gaga) and exciting new music from all genres.
All of our trainers have been hand-picked for their detailed knowledge and expertise in their field. Each contributor will bring their insight and industry understanding and experience. Each of our open-access training courses have excellent networking opportunities and are highly interactive.