The recent general election and changes in regulation caused by Brexit, has created an even greater need to write clear, concise and effective briefings.
Effective briefings can help you explain complex information in a clear and compelling way, present ideas to diverse audiences and influence key decision-makers.
By attending this Effective Briefing and Submissions course, acquire the skills and tools to write informative and compelling briefings.
Working with communications trainer, Sue Calthorpe, gain a comprehensive understanding of what you need to do to produce more effective submissions and briefings.
Gain the necessary tools and skills to help inform, convince and persuade your peers and senior managers.
Coronavirus Update: https://www.moderngov.com/covid-19-update/
|About the Chair: Sue Calthorpe
|Susan works with organisations and individuals to improve their written communications skills.
She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.
Her recent clients include Legal & General, HSBC, BRIT, the Law Society, the Civil Aviation Authority, Express Medicals Ltd, the Intellectual Property Office and the Office for National Statistics.She has also worked with many government departments and has recently undertaken particular projects with the Home Office, HMRC, HMT, MOD, DfID, the FCO, the Information Commissioner’s Office and the Insolvency Service.
She also trains internationally and has worked in Bangladesh, France, Kenya, Qatar, India and Ethiopia on a range of written word projects.
09:15 - 09:45
09:45 - 10:00
Trainer's Welcome and Clarification of Learning Objectives
10:00 - 10:20
Summarising: A Short Exercise
- Identify the key points in any text
- Effectively summarise the important information
- How to convey facts in an engaging, clear and accurate manner
10:20 - 11:00
Effective Business Writing Techniques
Combines tutor input with practical exercises to practise the dos and don’ts of effective summary writing.
- Recognise the main steps to effectively summarising documents
- Extract the ‘must know’ information in long documents quickly
- Identify the logical order and reproduce it more concisely
11:00 - 11:15
11:15 - 11:45
Summarising & Responding to Different Documents
- Identify what tone best suits the information you are trying to convey
- Establish a single tone of voice from multiple documents
11:45 - 12:30
- Producing key messages from complex documents while maintaining the author’s voice
- Learn where to put key facts on a page – ensure they are noticed
13:30 - 14:30
- Effective planning structures to construct coherent briefings
- You will work through practical exercises with the trainer to help them develop effective planning structures
14:30 - 16:00
Elevator Pitches and Boardroom Briefing
- Learn how to give effective briefs ‘on the fly’
- Briefing accurately and engagingly
- Recognise common mistakes and how to overcome them
16:00 - 16:15
Feedback, Evaluation & Close
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