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Briefings and submissions which are written in a succinct and non-jargon way, can improve the ability to influence key decision makers and stakeholders. However, writing effective briefings can often be a challenging and time-consuming exercise.
By attending this virtual Effective Briefing and Submissions course, delegates will work with communications trainer, Sue Calthorpe, to acquire the skills and tools to write more informative and compelling briefings.
Attend this course to gain techniques to develop more effective planning structures; learn how to write accurate, clear and understandable text; perfect how you express different options and ask for decisions, and gain techniques to distil large volumes of information into clear and succinct summaries.
Gain a comprehensive understanding of what it takes to inform, convince and persuade stakeholders and decision makers.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!
Please note we will be using Zoom to deliver this course.
|About the Chair: Sue Calthorpe
|Sue is an experienced communications professional who trains a number of high-profile organisations to enhance their communication, through writing in a more business critical way to writing more effective reports. Sue worked as a regional and national newspaper journalist prior to setting up a full-service communications company, now established for 25 years.
Susan works with a wide number of public and private sector organisations to help improve writing skills and wider communications, with a range of training including production of communications strategies, face-to-face briefing, communicating complex information, presentation, media handling and key messaging and a variety of advanced writing and verbal presentation techniques.
In addition to this, Michael Gove has recently announced that “Submissions, the papers which are prepared to guide ministerial decisions, and which were once the glory of our Civil Service, have become in far too many cases formulaic, over-long, jargon-heavy and back-covering exercises. The ability to make a tight, evidence-rich, fact-based, argument which doesn’t waste words or evade hard choices is critical to effective Government”.
09:25 - 09:30
09:30 - 10:00
Ice Breaker and Clarification of Learning Objectives
10:00 - 10:50
- Develop more effective planning structures to construct coherent briefings
- You will work through practical exercises with the trainer to help them develop effective planning structures
11:00 - 12:00
Writing Accurate, Brief, Clear and Deliverable Text
- Identify what tone best suits the type of information you are trying to convey
- Establish a single tone of voice from multiple documents
- Gain techniques to display facts in an engaging and informative way
- Create a clear structure and message throughout your piece of writing
12:10 - 13:10
Expressing Options and Asking for Decisions
- Producing key messages from complex documents while maintaining the author’s voice
- Learn where to put key facts on a page – ensure they are noticed
14:00 - 14:15
- Trainer will review the day’s learning and the next stages of the course
- Delegates will have time to ask questions and share views with one another
14:15 - 14:50
Elevator Pitches and Boardroom Briefing
- Learn how to give effective briefs ‘on the fly’
- Briefing accurately and engagingly
- Recognise common mistakes and how to overcome them
15:00 - 16:00
Producing Clear Summaries
- Learn how to produce a clear and succinct summary
- Utilise editing and selection techniques to include the most important and relevant information
- Ensure the text is engaging and informative
- Gain the tools to get the reader to hone in and understand the key pieces of information
16:00 - 16:15
Round Up and Key Takeaways
A: Unfortunately, we do not accept provisional bookings. Registrations are subject to our terms and conditions. View terms and conditions here
A: Yes. Simply email firstname.lastname@example.org after you have booked the course, with your Purchase Order Number. Please quote your order number and the course you are booked onto.
A: Yes, a two-course hot buffet is served at lunch. Tea and coffee are served throughout the day.
A: Special dietary requirements can be catered for, please ensure you include this in the further information box when registering your place. If you have forgotten to add this, you can also send your requirements to email@example.com or call 0800 542 9440. Please let us know as soon as possible so we can ensure your needs are met.
A: You will receive the joining instructions and reminders, 6 weeks, 2 weeks and 3 days before the course date. Please check your spam box to see whether the joining instructions were sent there, if not please call 0800 542 9440 so we can have these sent to you immediately.
A: Substitutions may be made at any time but must be made no later than 48 hours prior to the event. Please call 0800 542 9440 or email firstname.lastname@example.org with the replacement's details.
A: Cancellations must be received in writing 30 working days before the date of the event and will be subject to a £195+VAT administration fee. Cancellations received after this time will be subject to the full delegate fee.
A: Speakers presentations are sent a week after the event date. Please contact a member of the UMG team on 0800 542 9440 or email@example.com if it has been more than a week.
A: Yes, all our venues have the latest technology, offer full audio visual support and WI-FI.
A: Why not contact a member of the UMG team on 0800 542 9440 or email firstname.lastname@example.org.