Digital transformation provides a huge opportunity to improve public services and provide cost savings through increased operational efficiency. With more public sector organisations defining their digital strategies, now is the time to develop an action plan for implementation.

Tailored specifically for those entrusted with delivering digitisation of public services within their organisation; learn how to provide return on investment (ROI), secure internal buy-in and work within existing organisational structures and cultures.

Led by transformation expert, Jenny Baynes, this public sector tailored course provides an opportunity for you to refine your digital strategy and come away with a roadmap to implementation. Leave the day with the confidence to implement your refined digital strategy to offer excellent digital public services.

About the trainer: Jenny Baynes
Jenny Baynes is a smart working consultant, she led the development and delivery of the award winning modern council programme for North Yorkshire County Council.

Jenny has worked with a variety of organisations to drive change initiatives and develop smart working practices. She has collaborated with industry leaders and developed networks to share those practices to support organisations working toward becoming happy, healthy and productive workplaces. Find out more…

09:15 - 09:45


09:45 - 10:00

Chair’s Welcome and Clarification of Learning Objectives

10:00 - 11:00

Examining New Digital Tools and How They Could Benefit Your Organisation

  • Map the digital landscape with the trainer and peers
  • Gain the latest updates on the ‘the cloud’, ‘big data’, ‘internet of things’ and ‘artificial intelligence (AI)’
  • Learn how to use strategic mapping tools
  • Identify your key objectives for going digital
  • Understand your users’ needs and prioritise accordingly
11:00 - 11:15

Morning Break

11:15 - 12:00

Case Study: Digital Transformation in Action

  • The stages of implementing a smart digital strategy
  • Overcome common pitfalls to implementing digital transformation
  • Create a more effective digital vision
  • How your digital vision can deliver cost savings


Jonathan Milbourn

Head of Customer Services & Business Support, London Borough of Harrow
12:00 - 12:45

Overcoming the Challenges of Implementing a Digital Strategy

  • Identify the most common barriers to digital adoption
  • How do you effectively show ROI of digital initiatives to internal stakeholders?
  • Responsible Accountable Consulted Informed (RACI): assigning responsibility for digital implementation
  • Overcome cultural and structural barriers to implementing a digital strategy
  • Agreeing on a strategy that works for everyone
12:45 - 13:45


13:45 - 14:30

Workshop: Training and Managing Teams to Deliver Digital Transformation

  • Effectively communicating digital strategies to staff
  • How to increase the digital proficiency of your teams
  • Create more agile procedures to allow feedback from employees
  • Fostering a culture of innovation in your organisation
  • Build diversity into your teams and organisation
14:30 - 14:45

Afternoon Break

14:45 - 16:00

Workshop: Develop an Action Plan to Implement Your Digital Strategy

  • Securing internal buy-in for your new digital strategy
  • Ensure that your digital transformation strategy is sustainable
  • Apply the key principles of risk management and contingency planning
  • Develop KPI’s to monitor the impact of your digital transformations strategy
16:00 - 16:15

Feedback, Evaluation & Close

America Square Conference Centre

1 America Square,
17 Crosswall,

+44 (0)20 7706 7700

america square

Q: Can I make a provisional booking?

A: Unfortunately, we do not accept provisional bookings. Registrations are subject to our terms and conditions. View terms and conditions here

Q: Can I book without a purchase order number?

A: Yes. Simply email [email protected] after you have booked the course, with your Purchase Order Number. Please quote your order number and the course you are booked onto.

Q: Is lunch included?

A: Yes, a two-course hot buffet is served at lunch. Tea and coffee are served throughout the day.

Q: I have special dietary requirements, how can I request this?

A: Special dietary requirements can be catered for, please ensure you include this in the further information box when registering your place. If you have forgotten to add this, you can also send your requirements to [email protected] or call 0800 542 9440. Please let us know as soon as possible so we can ensure your needs are met.

Q: I have just registered for the course, when will I receive the joining instructions?

A: You will receive the joining instructions and reminders, 6 weeks, 2 weeks and 3 days before the course date. Please check your spam box to see whether the joining instructions were sent there, if not please call 0800 542 9440 so we can have these sent to you immediately.

Q: I can no longer attend the course, can a colleague attend in my place?

A: Substitutions may be made at any time but must be made no later than 48 hours prior to the event. Please call 0800 542 9440 or email [email protected] with the replacement's details.

Q: What is your cancellation policy?

A: Cancellations must be received in writing 30 working days before the date of the event and will be subject to a £195+VAT administration fee. Cancellations received after this time will be subject to the full delegate fee.

Q: Why haven’t I received the speaker’s presentation?

A: Speakers presentations are sent a week after the event date. Please contact a member of the UMG team on 0800 542 9440 or [email protected] if it has been more than a week.

Q: Will there be WI-FI?

A: Yes, all our venues have the latest technology, offer full audio visual support and WI-FI.

Q: Can’t find what you are looking for?

A: Why not contact a member of the UMG team on 0800 542 9440 or email [email protected]