Any successful organisation needs effective and strategic communications with its external and internal stakeholders to build trust, manage its reputation and engage them with its priorities and objectives.

Risk of not having an effective communication strategy can result in a loss of trust from your key stakeholders and service users, failure to manage reputational damage and lack of clarity over your organisations vision.

Attend this public sector tailored Creating Effective Communication Strategies training course to develop a more effective communications strategy, which will enable your organisation to: communicate key changes both internally and externally; improve service delivery and enhance your organisation’s performance.

Who is the chair? Tim Smith:
I understand how to communicate effectively with people and how great communication can make change go well. I get a real buzz out of using my skills to help organisations achieve their goals and support their people.

As a result, organisations as diverse as Thames Water, Ofsted, the RAC, British Nuclear Group and a number of London boroughs have asked me to improve how they communicate and support their business transformation.

I quickly understand how an organisation works and the challenges it faces, using tried and tested approaches to plan and improve communications.

I develop and manage new communication channels and content to help organisations communicate better and I write those often difficult messages clearly and persuasively.

People have often referred to me as a ‘trusted advisor’ with the gravitas and credibility to win the confidence of senior leadership teams. I build great relationships with HR and project team and work really well with in-house comms teams.

09:15 - 09:45


09:45 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:00

Workshop: Why Strategic Communications Matter

Using a case study-based practical exercise, you’ll learn how to make the business case for communications and ensure they support your corporate objectives:

  • Establish why strategic communication is important
  • Aligning communications with your corporate objectives
  • A four-step approach to planning communications
  • Using communications to manage risk
11:00 - 11:15

Morning Break

11:15 - 12:30

Workshop: Creating Your Communications Strategy

With the help of the trainer and through practical exercises, you will create your communications strategy.

  • Using insight to inform your approach
  • Structure for a good communications strategy
  • Choosing the right channels
  • Turning your strategy into an action plan
12:30 - 13:00

Workshop: Effective Communications Leadership

This practical session will help you gain the support and backing of your leadership team for your strategy.

  • How to ensure your leaders’ support
  • The role of communications in strategic leadership
  • Getting your leaders ‘in the room’
13:00 - 14:00


14:00 - 14:45

Workshop: Creating Your Corporative Narrative

In groups and through practical exercises, you will develop your organisation’s corporative narrative.

  • The importance of storytelling
  • Telling your story through the user voice
  • Broadcast vs conversation
  • How to create your narrative
14:45 - 15:15

Workshop: Effectively Utilise Digital and Social Media Tools

This session will ensure that you are using digital and social media as an essential part of your strategy.

  • Understanding digital and social media
  • Identify what digital channels to use
  • Learn how to keep up-to-date with the latest trends
  • Making sure you are ready to respond
15:15 - 15:45

Workshop: Managing Your Brand and Reputation

  • Utilise horizon scanning tools to manage your brand and reputation
  • The role of communications in reputation management
  • Engender an appreciation of your brand and reputation within your organisation
15:45 - 16:15

Workshop: Measurement and Evaluation

  • Learn how to effectively measure and evaluate the performance of your communications strategy
  • Evaluation tools
16:15 - 16:30

Feedback & Close

Central London

Q: Can I make a provisional booking?

A: Unfortunately, we do not accept provisional bookings. Registrations are subject to our terms and conditions. View terms and conditions here

Q: Can I book without a purchase order number?

A: Yes. Simply email [email protected] after you have booked the course, with your Purchase Order Number. Please quote your order number and the course you are booked onto.

Q: I have special dietary requirements, how can I request this?

A: Special dietary requirements can be catered for, please ensure you include this in the further information box when registering your place. If you have forgotten to add this, you can also send your requirements to [email protected] or call 0800 542 9440. Please let us know as soon as possible so we can ensure your needs are met.

Q: Is lunch included?

A: Yes, a two-course hot buffet is served at lunch. Tea and coffee are served throughout the day.

Q: I have just registered for the course, when will I receive the joining instructions?

A: You will receive the joining instructions and reminders, 2 weeks, 1 week and 3 days before the course date. Please check your spam box to see whether the joining instructions were sent there, if not please call 0800 542 9440 so we can have these sent to you immediately.

Q: I can no longer attend the course, can a colleague attend in my place?

A: Substitutions may be made at any time but must be made no later than 48 hours prior to the event. Please call 0800 542 9440 or email [email protected] with the replacement's details.

Q: Can’t find what you are looking for?

A: Why not contact a member of the UMG team on 0800 542 9440 or email [email protected]

Q: Will there be WI-FI?

A: Yes, all our venues have the latest technology, offer full audio visual support and WI-FI.

Q: Why haven’t I received the speaker’s presentation?

A: Speakers presentations are sent a week after the event date. Please contact a member of the UMG team on 0800 542 9440 or [email protected] if it has been more than a week.

Q: What is your cancellation policy?

A: Cancellations must be received in writing 30 working days before the date of the event and will be subject to a £195+VAT administration fee. Cancellations received after this time will be subject to the full delegate fee.