Contributors

All of our contributors have been hand-picked for their detailed knowledge and expertise in their field. Each contributor will bring their insight and industry understanding and experience to our one and two day training workshops. Don't miss this unrivalled opportunity to hear from industry leaders. For more information about any of the individuals who chair, speak or train at our occupational development courses, please click on their names or images to reveal more information. We ensure that each of our open-access training courses have excellent networking opportunities and are highly interactive. Please note that our trainers are available for in-house training as well as open-access workshops.

Sue Cumming

Head of Behavioural Insight & Change, Liverpool City Council

Sue Cumming, heads an award winning Behavioural Insight & Change team for the NHS and  Public Health in Liverpool. She has 23 years marketing and research experience working for a leading FTSE 100 Company, with more recent experience developing insight within the NHS and local government. She has expertise in developing innovative behavioural insight techniques designed to drive strategy, change behaviour, market services more effectively, allocate resources, measure satisfaction of services and drive service design.

Sue has introduced commercial practices to the NHS and Public Health to understand population attitudes, behaviours, experience, motivations and barriers by developing innovative strategic insight and segmentation frameworks. The frameworks have been applied to key health priorities including cardiovascular disease, cancer, smoking, alcohol, obesity and Long Term Conditions, leading to positive behaviour change and service re-design.