Sonia joined Lewisham Southwark College in March 2015, entering to no team, no advertising in place and no processes. With the College just being awarded its second Grade 4 from Ofsted just weeks before, she entered to complete ‘disaster recovery’ before rebuilding, all whilst moving away from a failed merger brand (LeSoCo).
In the last two years Sonia has built a team and processes from scratch, with key focusses on reputation building and its influence on student recruitment using a range of research and data techniques. Enrolments in 2017 surpassed targets, and is again up 10% year-on-year for 2018 entry.
Sonia has worked in education for 11 years, including at the University of Surrey, Bournemouth University, and agency side for 7 years at two marketing agencies with clients such as the British Army, Pearson, British Gas, Dogs Trust and BHF.