Professor Karen Pine, is a Professor of Psychology at the University of Hertfordshire. She is a specialist in behavioural change sciences especially within the health and business sectors.
Professor Pine is the co-founder of a project called Do Something Different (https://dsd.me/healthcare/) and is involved in the creation of the content for a variety of different programmes. Using evidence-based behaviour change methods, their programmes help individuals take control of their health and wellbeing, make healthier choices and improve their health outcomes.
Do Something Different has successfully demonstrated lasting behaviour change across many public and private health programmes, reaching people on a wide scale, and providing measurable impacts to commissioners. Some of the organisations DSD have worked with include numerous local authorities, MIND (Mental Health Charity) and the European Commission.
The project was recognised by the Royal Society for Public Health in their Health & Wellbeing Awards 2015 due to its “innovative and creative approach in supporting behaviour change of individuals in Hertfordshire.
Previously, Professor Pine has ran her own businesses as well as having a career in PR and advertising