I have worked in market research for 25+ years – firstly at Ipsos MORI (1988-2007) and since 2007 as an independent freelancer / advisor. I am experienced in qualitative and quantitative studies (either of which can be international, national or local in scope).
My work covers general public and opinion leaders (policy makers, financial community, NGOs, academia, journalists, business leaders, High Net Worth and ‘civil society’).
Areas of expertise (often inter-related):
ENVIRONMENTAL RESEARCH. I headed MORI’s Environmental Research Team in the 1990s (see below) as the issue grew in prominence for consumers, organisations and policy makers – and have since continued that focus. Increasingly, the climate change debate underpins this area of my work. Recent clients include HRH Prince of Wales’s ‘Accounting for Sustainability’ (A4S) for which interviews with very senior business leaders [Chairs / MDs / FDs of FTSE 250 or unlisted equivalent] were conducted.
AUTOMOTIVE / MOTOR INDUSTRY RESEARCH. This is a long-held interest, and one which often runs in parallel with environmental work. I directed and have added insight for many years on MORI’s Annual Survey of UK Motoring Journalists, and also offer a specialist interviewing resource for clients such as Rolls-Royce, McLaren, KIA and FIAT.
RESEARCH FOR NGOs / CHARITIES / NOT FOR PROFITS. I have worked with many NGOs to: create a ‘news hook’ for their organisation / cause / campaign (often working with PR agencies); to understand donors’ / members’ / trustees’ views; to test ideas for change of name / branding; to assess brand awareness & understanding; to gauge public / corporate willingness to support specific causes; to judge the leverage which organisations might have to influence agendas via the media and civil society. Recent clients include Arthritis Research UK, RNLI, the UN International Maritime Organisation (IMO), the British Government’s Office for Life Sciences (OLS) and NHS England.