John is a behavioural change and social marketing expert with a passion for using behavioural insights to enhance public health initiatives. He has a wide range of training experience and has helped numerous organisations develop public health behaviour change programmes through innovative research, development and evaluation methodologies.
John is a founding Director of the National Social Marketing Centre and has over twenty years of experience in developing, implementing and evaluating major behaviour change programmes in the UK and internationally. He has considerable experience in capacity building in the government and NGO sectors and was responsible for implementing the first major public health behaviour change programme in the UK.
Prior to joining the National Social Marketing Centre, John was Head of Stakeholder Relations at the Department of Health where he was responsible for writing and publishing a range of public-facing reports and films documenting the modernisation of the NHS.
John was recently Deputy Chief of Party for a major USAID project in the Middle East where he was responsible for implementing a major social marketing capacity building programme in Jordan as well as the planning and delivery of twenty national behaviour change projects.