Andrey is a Senior Lecturer in Business Performance Management at Cranfield School of Management, one of Europe’s Top 20 business schools. He teaches on postgraduate and executive programmes, helping students and delegates think through various issues shaping organizational performance and strategic change. Andrey has worked with executives from organizations ranging from HSBC and Rolls-Royce to Sport England and the NHS. His research examines the impact of performance measurement on people’s behaviour and explores alternatives to top-down hierarchical control in organizations. Andrey has written over 50 research articles and is a regular speaker at national and international conferences. His most recent book is Measurement Madness: Recognizing and Avoiding the Pitfalls of Performance Measurement, published by Wiley.