Charlotte Renwick (MCIM) is Associate Director (Student Marketing and UK Recruitment) at Leeds Beckett University.
Charlotte worked agency-side for eight years delivering PR and digital marketing for clients such as the BBC, Department of Health, Yorkshire Building Society, Arla Foods and Welcome to Yorkshire. She brought together PR experts with digital technical experts to form a new division at Brass agency creating a completely new approach to marketing – an approach now widely known as content marketing.
She moved into Higher Education in 2009 where she initially led communications and alumni & development at the University of Bradford, before becoming Head of Marketing and Communications.
She moved to Leeds Beckett in 2014, where she is responsible for UK student recruitment, access and widening participation, market intelligence, student marketing and digital experience and engagement. She has implemented market segmentation and website personalisation across all markets.
In 2015 Leeds Beckett won ‘Best Website’ at the HEIST awards and over the last year Beckett has won five awards for their use of paid search and digital personalisation. In 2017 Leeds Beckett developed a chatbot which helped increase Clearing enrolments by 18% and technology continues to be at the heart of their strategy.