Andrew Bruce Smith is the founder and Managing Director of digital communications consultancy Escherman.
With a career spanning 29 years, Andrew has implemented many successful marketing communications programmes for brands such as IBM, MySQL, and Apple.
Andrew is a trainer in social media, analytics, SEO and digital marketing. He has collaborated with the Chartered Institute of Public Relations (CIPR), the Public Relations Consultants Association (PRCA), the Media Trust, the Incorporated Society of British Advertisers (ISBA), the Amber Group, and the SMi Group.
He is a co-author of ‘Share This’ and ‘Share This Too’, practical handbooks to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Commenting on the first volume, Lord Sugar said: “This book is a useful guide to using social media effectively”.
Andrew is also a trainer in measurement, evaluation, social media, analytics and SEO and a guest lecturer at the University of Leeds Business School.
Technology and business journalist Sally Whittle has described himÂ as the “de facto godfather of PR blogging” in the UK (http://blog.escherman.com).
Andrew has consulted and provided training to over 500 organisations in the last 5 years including the Department for Environment, Food & Rural Affairs (DEFRA), NHS, Specsavers, Sky, Wellcome Trust, and many others.
Specialties: Digital PR, online PR, analytics, strategic communications consultancy, senior level media relations, digital marketing, online marketing, SEO, social media,Twitter.