5 Top Tips for Effective Bid Writing

You have found a tender opportunity that is right for your organisation, but are you confident that you have the right tools to write that winning bid?

Bid writing and understanding how you can get the best from a tender specification can be complex and time consuming. It requires a thorough considered approach, but once you have mastered it, it can help your organisation win business and gain funds for projects.

Here are our top 5 tips to help you write that winning bid and create a bid writing strategy that you can use again and again.

1) Prepare and plan

Preparation and planning are key to ensuring that you can fully answer the request for tender. Make sure you have planned enough resource and have the right team to research, gather relevant information and put the specification together. Carefully plan each section and create a checklist so you can make sure nothing is missed

2) Keep it relevant

Have you fully understood the request for tender? Make sure that you understand what the buyer wants, you are addressing their needs and that you demonstrate that your objectives are aligned. Don’t include unnecessary information, be specific and make sure that you are following the criteria outlined in the brief. Using the correct format, font, word count and language are also important factors in writing a successful bid.

3) Back your bid with evidence

It is important that you provide as much related evidence as you can to support key areas in your bid, be sure to include any relevant facts, figures and statistics as supporting evidence. Don’t forget to use appropriate case studies, testimonials and reports that will help showcase your organisations strengths and why you are the right supplier for this project.

4) Stand out from the crowd

In what can be a crowded market place it is important to understand your competition, who they are and what they might be able to offer that you can’t. Use this knowledge to ensure that you make your expertise and experience stand out. Be innovative and show how you can add value.

5) Read, review and refine

Reviewing and refining your proposal is a step that should not be ignored. A few pairs of fresh eyes should be asked to proof the document, checking not only spelling, consistency and grammar but also that the brief has been fully answered.

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If you would like to see any of the details you have read in this blog; including when and where our upcoming  Effective Bid Writingcourse is taking place, please contact us on 0800 542 9440 or email

Can’t make the date?

We can also run this course for you In-house, at your organisation or a venue of your choice, on a date to suit you.

Contact our In-house training team on or call 0800 542 9414 to find out more.