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Video: Why is it critical for public sector professionals to use social media effectively?

With over 35 million users across the UK, Social Media presents a cost-effective opportunity to improve engagement and maximise resources for the public sector.

In order to capitalise on the benefits of Social Media, it is essential for public organisations to develop effective digital communication skills and create a strong presence on digital platforms.

We had the opportunity to ask Andrew Smith, a consistent digital innovator and one of the first UK practitioners to exploit email (1991), the World Wide Web (1994) and Twitter (2007) to understand – Why is it critical for public sector professionals to use social media effectively?